Faculty Profiles

IFIM College

Dr. Anupama Natarajan


Dr. Anupama Natarajan
Principal – IFIM College
Professor of Marketing and Strategic Management

Educational Qualification:

Subject Taught:
Strategic Management
International Marketing
Consumer Behaviour

Research Interest / Consulting Area:
Growth and Succession Strategies
High Performance Work Systems
Institution and Organization Building
Strategic and Academic Administration
Performance Management
Image Management

Integrative Learning Model for HPWS- 2016
SPR Matrix- Training for Performance 2006

Total Number Of Work Experience:
37 years

Academic Work experience:
16 years Teaching, Training ,Academic Administration and Strategy Consulting

Corporate work experience:
20 years in India and Abroad
Founder- CEO Management and Entrepreneurial Development Academy (MEDA)
Founder-CEO and Head of Business Nian Themes 100% EOU manufacturing bridal wear
Head – International marketing and Business Development – Zenith International
Manager Marketing Services- BPL India
Member, National HRD Network
Member- Managing Committee Peenya Industries Association, The largest Industrial hub in Asia
Member- Managing Committee, Federation of Karnataka Chamber of Commerce
Life Member, All India Association for Management Studies
Member, Indian Society for Training and Development

Mahila Jyothi Award for Entrepreneurial Excellence
IIFS Glory of India Award for Meritorious Services and Achievements in the field of
Education and Entrepreneurial Development

Books / Recent Research papers published:
Business strategy over industry life cycle – Southern Economist
Management of intangible assets - Southern Economist.
Can orchestrated pricing increase bottom line in revenue management- ACR Journal
Strategy to synthesize global initiatives for value in higher education
Crowdfunding of startups-An exploratory Study- Southern Economist

23 years of leadership development

The journey of IFIM Institutions