Faculty Profiles
IFIM College
Dr. Anupama Natarajan
Overview
Dr. Anupama Natarajan
Principal – IFIM College
Professor of Marketing and Strategic Management
Educational Qualification:
Ph.D, MBA, PGDM, HRDT, LLB
Work Experience
Academic:
16 years
Teaching, Training ,Academic Administration and Strategy Consulting
Industry: 20 Years in India and Abroad
- Founder- CEO Management and Entrepreneurial Development Academy (MEDA)
- Founder-CEO and Head of Business Nian Themes 100% EOU manufacturing bridal wear
- Head – International marketing and Business Development – Zenith International
- Manager Marketing Services- BPL India
- Member, National HRD Network
- Member- Managing Committee Peenya Industries Association, The largest Industrial hub in Asia
- Member- Managing Committee, Federation of Karnataka Chamber of Commerce
- Life Member, All India Association for Management Studies
- Member, Indian Society for Training and Development
Subject Taught:
Strategic Management
International Marketing
Consumer Behaviour
Entrepreneurship
Research Area:
Growth and Succession Strategies
High Performance Work Systems
Institution and Organization Building
Strategic and Academic Administration
Performance Management
Image Management
Achievements:
Books / Recent Research papers published:
- Business strategy over industry life cycle – Southern Economist
- Management of intangible assets – Southern Economist
- Can orchestrated pricing increase bottom line in revenue management – ACR Journal
- Strategy to synthesize global initiatives for value in higher education
- Crowdfunding of startups-An exploratory Study-Southern Economist
2016-17:
- Resource person at convergence (start ups) session on Foundation Incubation Strategies.
- Paper published in Empowering Women – Challenges & Prospects – An analysis of Post-Independence India in Entrepreneurial Development – ICEW – University of Gondar Ethiopia.
- Responding to the creation and development needs of start ups – Can Educational Institutions Devise Transformational Solutions – PSB Academy Singapore.
2017-18:
- Conference Chair – International Conference Fusion 2017
- Conference Chair – Student Conference – Mind Power 2017.
- Editorial Advisory
- Emerging Trends in Governance for Sustainable Growth ISBN: 978-81-909750-0-1
- Competitive edge through Innovation Technology and People
- Mind Power
- Compendium of Essays Vision India 2022
- Book of short stories – Adaptations from regional languages
- Ethical challenges in Sustainability – some game changing interventions
- Competitive edge thro Innovation Technology and People – glimpses of Human Achievements.
Authored Articles :
DSJ – Why MBA
Sify.com – Planning to do MBA? Role of MBA in shaping the future of organizations.
Sify.com – Career options for Gen-Z ers
Published Interviews :
Higher Education Review
Collegedunia.com
Any other achievements :
- Mahila Jyothi Award for Entrepreneurial Excellence
- IIFS Glory of India Award for Meritorious Services and Achievements in the field of
- Education and Entrepreneurial Development
Patents :
Integrative Learning Model for HPWS- 2016
SPR Matrix- Training for Performance 2006
Connect
Email id :
principal@ifim.edu.in
Phone :
+91-80- 41432877
